type: "approach".
What makes a good bet?
A bet should stand on its own as something that could succeed or fail. If it only makes sense as part of delivering something else, it’s a job, not a bet. The test: “Is this a coherent bet you could pursue independently?” Good bets:- “Chunked upload with resume” (hypothesis: handle large files gracefully)
- “Inline chat for AI drafting” (hypothesis: conversation is better than forms)
- “Barcode scan with live lookup” (hypothesis: cameras are faster than typing)
- “Create database table”. That’s an implementation step (a job)
- “LLM monitors brain” + “Notification UI” + “Encode heuristics” as three separate bets. These are pieces of one bet. Combine them into “Proactive coaching from canonical sources” with the pieces as jobs.
Key fields
Measure
Every bet should have a measure. How you’ll know it paid off.- “99.9% upload success rate for files up to 2GB”
- “Users create 3+ nodes per session via chat”
- “80% of new users complete the wizard”
Size
Relative weight of the bet, not a time estimate.Lifecycle status
This is distinct from job completion. A bet with all MVP jobs done is still in validation. It’s live and being measured, and it moves to resolved only when the measure shows it paid off.

